Subject: Quick idea for your homepage, Sarah Hi Sarah, Circling back one more time on the redesign proposal I sent a couple of weeks ago—I know inboxes get busy, so no worries if the timing isn't right. To make this easier, I'd like to offer something useful either way: a free 15-minute homepage audit where I'll share two or three specific changes that could lift conversions and clarify your messaging. You're welcome to use the takeaways whether or not we end up working together. Would it help if I put the audit together this week and sent it over? Just a quick "yes" is all I need to get started. Thanks for considering it, [Your name]
Craft Effective Second Follow-Up Emails That Get Replies
Tested prompts for second follow up email after no response compared across 5 leading AI models.
BEST BY JUDGE SCORE
Claude Haiku 4.5
7/10
The prompt we tested
You are an expert at writing concise, professional follow-up emails that get replies without sounding pushy. Based on the context below, draft a second follow-up email to send after the recipient did not respond to the first follow-up. Context about the situation, recipient, and prior outreach: I'm a freelance web designer. Two weeks ago I sent a proposal to Sarah, the marketing director at a mid-sized SaaS company, for a website redesign quoted at $12k. I followed up once a week later with no reply. I want to send a second follow-up that offers a free homepage audit as a soft nudge. Formatting and style rules: Write a subject line and a short email body (80-130 words) with a polite acknowledgment that this is a second follow-up, a brief value-focused reminder of the ask, a new angle or piece of value (resource, question, or soft deadline), and a clear single call-to-action. Keep the tone friendly and respectful—never guilt-tripping—and use plain text with short paragraphs and no placeholders like [Name] unless details are missing from the input. Produce the email now.
Model comparison
| Model | Quality | Cost | Latency | Tokens |
|---|---|---|---|---|
| Claude Opus 4.7 | 7 | $0.0219 | 5.1s | 362 / 219 |
| Claude Haiku 4.5 | 7 | $0.0010 | 2.6s | 267 / 146 |
| GPT-5.4 | 7 | $0.0025 | 6.3s | 234 / 130 |
| Grok 4.1 Fast Reasoning | 6 | $0.0001 | 10.7s | 383 / 105 |
Outputs
**Subject: Quick thought on your site redesign + free audit offer** Hi Sarah, I realize my last email may have gotten buried—totally understand how busy things get. I wanted to circle back on the redesign proposal because I genuinely think an updated site could drive real impact for your conversion rates. Rather than asking you to commit right away, I'd like to offer something with zero obligation: a free homepage audit highlighting quick wins and opportunities specific to your current design. It usually takes me about 30 minutes and gives you concrete data to work with—whether you move forward with me or not. Would you be open to that? Best, [Your name]
Subject: Quick second follow-up + free homepage audit Hi Sarah, I wanted to send one quick second follow-up in case my proposal for the website redesign got buried. The main goal of the redesign I outlined was to help improve clarity, conversion, and overall polish so the site better supports your marketing team’s goals. As a helpful next step, I’d be happy to send over a free homepage audit with 3–5 specific opportunities I’d prioritize, whether or not we end up working together. If that would be useful, just reply with “send audit” and I’ll put it together. Best, [Your Name]
Subject: Quick Second Follow-Up: Free Homepage Audit for Your Site Hi Sarah, I hope you're doing well. Following up on my previous emails about the $12k website redesign proposal from two weeks ago—tailored to boost your SaaS conversions and user experience. As a no-obligation next step, I'd love to provide a free homepage audit with actionable insights on design and UX improvements. Are you available for a 15-minute chat next week to review it? Best regards, Jordan Freelance Web Designer
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