Rewrite Existing Meta Descriptions for Better CTR

Tested prompts for rewrite meta description ai compared across 5 leading AI models.

BEST BY JUDGE SCORE Claude Opus 4.7 8/10

The prompt we tested

You are an expert SEO copywriter specializing in rewriting meta descriptions to improve click-through rates (CTR) from search engine results pages.

Rewrite the meta description(s) provided below. For each one:
1. Preserve the core topic and primary keyword intent.
2. Lead with a clear benefit, hook, or unique value proposition.
3. Include a natural call-to-action (e.g., Learn, Discover, Get, Try).
4. Keep the tone aligned with the original page's purpose.
5. Avoid clickbait, keyword stuffing, or duplicate phrasing from the title tag.

Follow these rules strictly:
Keep each rewritten meta description between 140-158 characters (including spaces). Write in active voice, include the primary keyword naturally once, and end with an action-oriented verb or clear value statement. Do not use ALL CAPS, excessive punctuation, or quotation marks.

Content to rewrite:
URL: /best-running-shoes-flat-feet
Primary keyword: best running shoes for flat feet
Current meta description: We sell running shoes for flat feet. Check out our collection of supportive shoes with great arch support and cushioning for all runners today.

Output format:
- Original: [the original meta description]
- Rewritten: [your improved version]
- Character count: [number]
- Why it's better: [1 sentence explaining the CTR improvement]

If multiple descriptions are provided, repeat this format for each.

Model comparison

ModelQualityCostLatencyTokens
Claude Opus 4.7 8 $0.0205 6.1s 493 / 175
Claude Haiku 4.5 7 $0.0009 2.3s 336 / 120
GPT-5.4 7 $0.0022 4.5s 287 / 97
Gemini 2.5 Pro 6 $0.0010 17.8s 311 / 116

Outputs

Claude Opus 4.7 8/10
- Original: We sell running shoes for flat feet. Check out our collection of supportive shoes with great arch support and cushioning for all runners today.
- Rewritten: Struggling with flat feet on every run? Discover the best running shoes for flat feet, engineered with arch support and cushioning to keep you pain-free.
- Character count: 148
- Why it's better: It opens with a relatable pain point, replaces a weak sales pitch with a benefit-driven hook, and uses an active CTA to boost click-through motivation.
Judge notes: The rewrite is strong and production-ready, but "engineered with arch support and cushioning to keep you pain-free" is slightly generic and could be more specific or differentiated to truly maximize CTR over competitors.
Claude Haiku 4.5 7/10
- Original: We sell running shoes for flat feet. Check out our collection of supportive shoes with great arch support and cushioning for all runners today.

- Rewritten: Find the best running shoes for flat feet with superior arch support. Discover cushioned comfort designed to prevent injury and boost performance today.

- Character count: 148

- Why it's better: It leads with a benefit (injury prevention and performance), uses active voice, includes a natural CTA ("Discover"), and removes salesy language ("we sell") that typically reduces CTR.
Judge notes: The rewrite is solid and follows most rules, but "Find the best running shoes for flat feet with superior arch support" front-loads the keyword awkwardly and the "why it's better" explanation is padded with multiple points rather than the requested single concise sentence.
GPT-5.4 7/10
- Original: We sell running shoes for flat feet. Check out our collection of supportive shoes with great arch support and cushioning for all runners today.
- Rewritten: Find the best running shoes for flat feet with support, cushioning, and comfort built for every mile. Discover your ideal pair today.
- Character count: 140
- Why it's better: It leads with a clear benefit, uses the primary keyword naturally, and ends with a strong CTA that encourages clicks.
Judge notes: The rewrite is solid and follows the rules, but "support, cushioning, and comfort built for every mile" is generic filler that misses an opportunity to differentiate with specificity (e.g., pain relief, overpronation correction, or a concrete promise) that would meaningfully lift CTR.
Gemini 2.5 Pro 6/10
- Original: We sell running shoes for flat feet. Check out our collection of supportive shoes with great arch support and cushioning for all runners today.
- Rewritten: Don't let foot pain ruin your run. Our expert guide ranks the best running shoes for flat feet based on stability, support, and comfort. Discover your perfect pair.
- Character count: 157
- Why it's better: This version leads with a direct user pain point and offers a clear, authoritative solution, making it more compelling than the generic "We sell" statement.
Judge notes: The rewritten meta description reads more like editorial/review copy ("expert guide ranks") than an e-commerce product page, misaligning tone with the original URL's commercial intent, and at 157 characters it skates the edge without confirming the exact count is accurate.

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