Generate a Cookie Policy for Your Website

Tested prompts for cookie policy generator compared across 5 leading AI models.

BEST BY JUDGE SCORE Claude Opus 4.7 8/10

If you run a website that uses cookies, analytics tracking, or third-party scripts like Google Analytics or Facebook Pixel, you legally need a cookie policy. Regulations including GDPR in Europe, CCPA in California, and the ePrivacy Directive require you to tell visitors what cookies you use, why you use them, and how users can opt out. Most website owners are not lawyers, and hiring one to draft a cookie policy costs hundreds of dollars for something that should take minutes.

A cookie policy generator uses AI to produce a ready-to-publish policy based on your specific website details: what tools you run, what data you collect, and where your users are located. The output on this page shows exactly what that looks like across four different AI models, so you can compare quality before deciding which to use or copy.

The prompt and outputs here are designed for real websites, not generic placeholder text. Whether you run a SaaS product, an e-commerce store, a blog with ad monetization, or a mobile app with a web presence, the examples and tips below will help you generate a policy that actually matches your setup and holds up to scrutiny.

When to use this

This approach works best when you need a functional, publish-ready cookie policy quickly and your site has a reasonably standard technology stack. If you can list the cookies and third-party tools your site uses, an AI generator can turn that information into a structured, legally informed policy in under two minutes.

  • You just launched a website and need a cookie policy before going live
  • You added Google Analytics, Meta Pixel, or a consent management platform and need to update your existing policy
  • You run a small business or solo project and cannot justify the cost of a lawyer for a standard policy
  • You need a starting draft that your legal team can review and finalize rather than writing from scratch
  • You operate in multiple regions and need a policy that addresses both GDPR and CCPA requirements in one document

When this format breaks down

  • Your site handles sensitive personal data in healthcare, finance, or legal services where regulators expect professionally drafted and certified compliance documentation
  • You need a cookie policy paired with a full data processing agreement or DPA for enterprise B2B contracts, which require legal review beyond what AI generates
  • Your cookie infrastructure is highly custom, such as proprietary tracking systems or unusual consent flows, and a generic template will misrepresent what your site actually does
  • You are in an active regulatory investigation or have received a compliance notice, where you need a lawyer to draft documentation, not an AI tool

The prompt we tested

You are a legal writing assistant specializing in website privacy and cookie compliance documents. Generate a complete, professionally formatted Cookie Policy for the website described below.

Follow these rules strictly:
Output a ready-to-publish Cookie Policy in Markdown with clear H2 section headings covering: Introduction, What Are Cookies, Types of Cookies We Use (strictly necessary, performance, functional, targeting/advertising), Third-Party Cookies, How to Manage or Disable Cookies, Your Consent and Rights (including GDPR and CCPA references where applicable), Changes to This Policy, and Contact Us. Use plain, neutral legal language, reference the specific website name, cookies, and jurisdictions provided in the input, include a 'Last Updated' date placeholder at the top, and keep the total length between 600 and 900 words. Do not include disclaimers that you are an AI or suggest the user hire a lawyer within the policy text itself.

Website and cookie details:
Website: BrewCrate.com, an e-commerce store based in Germany that ships coffee subscription boxes across the EU and UK. We use Google Analytics, Meta Pixel, Stripe, and Mailchimp, plus our own session and cart cookies. We need the policy to comply with GDPR and the ePrivacy Directive, and our contact email is privacy@brewcrate.com.

Produce the full Cookie Policy now, ready to publish.

Model comparison

ModelQualityCostLatencyTokens
Claude Opus 4.7 8 $0.1554 27.2s 490 / 1974
Claude Haiku 4.5 7 $0.0066 12.9s 315 / 1251
Gemini 2.5 Pro 4 $0.0043 21.5s 283 / 785
Grok 4.1 Fast Reasoning 8 $0.0007 18.0s 423 / 1220

Outputs

Claude Opus 4.7 8/10
# Cookie Policy

**Last Updated:** [Insert Date]

## Introduction

This Cookie Policy explains how BrewCrate ("BrewCrate," "we," "us," or "our") uses cookies and similar tracking technologies on BrewCrate.com (the "Website"). As an e-commerce business based in Germany that ships coffee subscription boxes across the European Union and the United Kingdom, we are committed to transparency about the technologies we use to operate our Website, process your orders, and improve your browsing experience.

This Policy should be read together with our Privacy Policy and Terms of Service. By continuing to use BrewCrate.com, or by providing your consent through our cookie banner where required, you agree to the use of cookies as described below. This Policy is designed to comply with the EU General Data Protection Regulation (GDPR), the ePrivacy Directive (2002/58/EC as amended), the German Telecommunications and Telemedia Data Protection Act (TTDSG), and the UK GDPR.

## What Are Cookies

Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They allow the website to recognize your device, remember your preferences, and collect information about how you interact with the site. Cookies may be "session cookies," which expire when you close your browser, or "persistent cookies," which remain on your device for a set period or until deleted.

In addition to cookies, we may use similar technologies such as pixels, web beacons, and local storage, which function comparably and are covered by this Policy.

## Types of Cookies We Use

### Strictly Necessary Cookies

These cookies are essential for the operation of BrewCrate.com and cannot be disabled in our systems. They enable core functionality such as securely logging in, maintaining your shopping cart, and processing payments. Examples include our own session cookies and cart cookies, as well as cookies set by **Stripe** to facilitate secure payment processing and fraud prevention. These cookies do not require consent under the ePrivacy Directive, as they are strictly necessary to provide the service you have requested.

### Performance Cookies

Performance cookies help us understand how visitors interact with our Website by collecting anonymous or pseudonymous information, such as pages visited, time spent, and any errors encountered. We use **Google Analytics** to analyze Website traffic and improve our services. These cookies are only set with your consent.

### Functional Cookies

Functional cookies allow the Website to remember choices you make (such as your language, region, or subscription preferences) to provide enhanced and personalized features. Certain cookies set by **Mailchimp** help us manage newsletter subscriptions and recognize returning subscribers. These cookies are set only with your consent.

### Targeting and Advertising Cookies

These cookies are used to deliver advertisements more relevant to you and your interests, measure the effectiveness of advertising campaigns, and limit the number of times you see an ad. We use the **Meta Pixel** (Facebook/Instagram) to track conversions, build custom audiences, and retarget visitors across Meta platforms. These cookies are set only with your explicit consent.

## Third-Party Cookies

Some cookies on BrewCrate.com are set by third-party services we rely on to operate and improve the Website. These third parties may process your personal data in accordance with their own privacy policies:

- **Google Analytics** (Google Ireland Ltd.) – analytics and performance measurement
- **Meta Pixel** (Meta Platforms Ireland Ltd.) – advertising and conversion tracking
- **Stripe** (Stripe Payments Europe, Ltd.) – payment processing and fraud prevention
- **Mailchimp** (Intuit Inc.) – email marketing and subscriber management

Where any of these providers transfer data outside the EU/EEA or the UK, such transfers are safeguarded by Standard Contractual Clauses or other lawful transfer mechanisms.

## How to Manage or Disable Cookies

You can manage non-essential cookies at any time through our cookie consent banner, which appears on your first visit and can be reopened via the "Cookie Settings" link in the Website footer. You may withdraw or modify your consent at any time.

You can also control cookies directly through your browser settings. Most browsers allow you to block or delete cookies, though doing so may affect the functionality of BrewCrate.com. For guidance, please refer to the help section of your browser (Chrome, Firefox, Safari, Edge, or others).

To opt out of Google Analytics, you may install the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.

## Your Consent and Rights

Under the GDPR, UK GDPR, and the ePrivacy Directive, we rely on your freely given, specific, informed, and unambiguous consent before placing any non-essential cookies on your device. You have the right to access, rectify, erase, restrict, or object to the processing of your personal data, as well as the right to data portability and to lodge a complaint with a supervisory authority (such as the German Federal Commissioner for Data Protection or the UK Information Commissioner's Office).

Although BrewCrate primarily serves customers in the EU and UK, residents of California may exercise applicable rights under the California Consumer Privacy Act (CCPA), including the right to opt out of the "sale" or "sharing" of personal information, by contacting us using the details below.

## Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the technologies we use, applicable law, or our business practices. Any updates will be posted on this page with a revised "Last Updated" date. Where changes are material, we will notify you through the Website or by other appropriate means.

## Contact Us

If you have questions or concerns about this Cookie Policy or our use of cookies, please contact us at:

**BrewCrate**
Email: privacy@brewcrate.com
Judge notes: The policy is production-near-ready and highly specific to the brief, but the CCPA section is underdeveloped (BrewCrate is a German EU-based company for whom CCPA applicability is peripheral and unexplained), and the word count slightly exceeds the 900-word ceiling.
Claude Haiku 4.5 7/10
# Cookie Policy for BrewCrate.com

**Last Updated:** [Insert Date]

## Introduction

BrewCrate.com ("we," "us," "our," or "Company") operates an e-commerce platform specializing in coffee subscription boxes. This Cookie Policy explains how we use cookies and similar tracking technologies on our website (the "Site"), how you can control them, and your rights regarding their use. We are committed to transparency and compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR), the ePrivacy Directive, and other relevant legislation in the European Union and United Kingdom.

## What Are Cookies

Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit our Site. They allow us to recognize your device and remember information about your browsing activities, preferences, and login status. We also use similar tracking technologies, including web beacons, pixels, and local storage mechanisms, which function similarly to cookies.

## Types of Cookies We Use

### Strictly Necessary Cookies

These cookies are essential for the Site to function properly and provide core services you request, such as maintaining your shopping cart, processing payments, and managing your account login. Without these cookies, features you request cannot be provided. These cookies do not require consent under GDPR and the ePrivacy Directive, as they are necessary for legitimate service delivery.

Examples include:
- Session cookies that maintain your active login
- Cart management cookies that store items you've selected
- Payment processing cookies from our payment processor, Stripe

### Performance Cookies

These cookies help us understand how visitors interact with our Site by collecting anonymous data on page views, bounce rates, and navigation patterns. This information allows us to improve Site functionality and user experience. Performance cookies do not identify you personally.

Examples include:
- Google Analytics cookies, which track aggregated usage statistics and help us measure Site performance

### Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your language preference, saved items, and customized content. They allow us to provide a more tailored experience on repeat visits.

Examples include:
- Cookies that remember your subscription preferences
- Cookies that store your selected product filters and preferences

### Targeting and Advertising Cookies

These cookies track your browsing behavior across the Site and partner websites to deliver personalized advertisements and marketing content relevant to your interests. They may also measure the effectiveness of marketing campaigns.

Examples include:
- Meta Pixel cookies, which enable audience tracking and conversion measurement for Facebook and Instagram advertising
- Mailchimp cookies, which support email marketing campaign tracking and personalization

## Third-Party Cookies

We work with third-party service providers who may place cookies on your device:

- **Google Analytics:** Analyzes Site traffic and user behavior
- **Meta Pixel:** Tracks conversions and enables targeted advertising on Meta platforms
- **Stripe:** Processes payments securely
- **Mailchimp:** Manages email marketing campaigns and subscriber engagement

These third parties have their own privacy policies governing their use of cookies. We encourage you to review their policies, as we are not responsible for their cookie practices. Third-party cookies typically require your consent before being placed on your device.

## How to Manage or Disable Cookies

You have the right to control cookies on your device:

### Browser Settings

Most web browsers allow you to refuse cookies or alert you when cookies are being sent. You can typically manage cookie preferences through your browser settings. Instructions for common browsers are available on their respective support pages. Please note that disabling cookies may affect Site functionality.

### Opt-Out Options

- **Google Analytics:** Opt out using the [Google Analytics Opt-out Browser Add-on](https://tools.google.com/dlpage/gaoptout)
- **Meta Pixel:** Manage ad preferences through your Meta account settings
- **Mailchimp:** Unsubscribe from marketing emails via links in our communications

### Cookie Consent Tool

Upon your first visit, we present a cookie consent banner allowing you to accept or decline non-essential cookies. You can modify your preferences at any time through the cookie management interface available on our Site.

## Your Consent and Rights

### GDPR Rights

Under GDPR, you have the right to:
- Access information about cookies and tracking technologies we use
- Withdraw consent for non-essential cookies at any time
- Request deletion of personal data collected via cookies
- Object to processing based on legitimate interests
- Data portability and the right to lodge complaints with supervisory authorities

### CCPA Considerations

Although BrewCrate.com operates primarily under GDPR and ePrivacy Directive frameworks, we respect privacy rights of all visitors and do not intentionally sell personal information as defined under applicable privacy laws.

### Consent Management

We obtain your explicit consent before placing non-essential cookies on your device. Consent is obtained through our cookie banner and consent management interface. You may withdraw consent at any time by adjusting your cookie settings.

## Changes to This Policy

We may update this Cookie Policy periodically to reflect changes in our cookie practices, technology, or applicable laws. The "Last Updated" date at the top indicates when this policy was most recently revised. Your continued use of the Site following material changes constitutes your acceptance of the updated policy.

## Contact Us

If you have questions about this Cookie Policy, wish to exercise your privacy rights, or need to update your cookie preferences, please contact us at:

**Email:** privacy@brewcrate.com

**Mailing Address:**  
BrewCrate.com  
[Company Address]  
Germany

We will respond to privacy requests in accordance with applicable law, typically within 30 days of receipt.
Judge notes: The policy exceeds the 900-word limit by roughly 30-40%, and while content is solid and specific to BrewCrate, the CCPA section is unnecessary and slightly undermines the EU/UK compliance focus requested, plus "[Company Address]" placeholder weakens production-readiness.
Gemini 2.5 Pro 4/10
**Last Updated:** [Date]

## Cookie Policy for BrewCrate.com

### Introduction

This Cookie Policy explains how BrewCrate.com ("we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website. It explains what these technologies are, why we use them, and your rights to control our use of them.

This policy should be read alongside our Privacy Policy, which explains how we use personal information. By using our website, you are consenting to our use of cookies in accordance with this policy.

### What Are Cookies?

Cookies are small data files placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies can be "session cookies" (which are deleted when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them). Cookies set by the website owner (in this case, BrewCrate.com) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies."

### Types of Cookies We Use

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons for our website to operate, and we refer to these as "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our website. We classify our cookies in the following categories:

#### 1. Strictly Necessary Cookies

These cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site. Without these cookies, services like shopping carts and electronic billing cannot be provided. Because these cookies are strictly necessary to deliver the website to you, you cannot refuse them.

*   **Session Cookies:** To manage your current browsing session, including keeping you logged in.
*   **Shopping Cart Cookies:** To remember the items you have added to your shopping cart.
*   **Stripe Cookies:** To securely process payments and prevent fraud during the checkout process.

#### 2. Performance Cookies

These cookies collect information about how you use our website, such as which pages you visit most often. This data helps us optimize our website and make it easier for you to navigate. The information collected is aggregated and anonymous.

*   **Google Analytics:** We use Google Analytics to understand our website traffic and user behavior. This helps us improve our services and user experience.

#### 3. Functional Cookies

These cookies allow our website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For example, they can be used to remember your account details. The information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites.

#### 4. Targeting/Advertising Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of an advertising campaign. They are usually placed by advertising networks with our permission.

*   **Meta Pixel:** We use the Meta Pixel to measure, optimize, and build audiences for our advertising campaigns on Meta's platforms (including Facebook and Instagram). It allows us to track conversions from Meta ads and retarget website visitors with future ads.

### Third-Party Cookies

As detailed above, we use services from third-party providers who may set their own cookies on your device. We do not control the placement of these cookies, and their use is subject to the privacy policies of the third parties.

The main third parties that may set cookies on our
Judge notes: The output is truncated mid-sentence, missing entire required sections (Mailchimp, How to Manage/Disable Cookies, Your Consent and Rights with GDPR/ePrivacy/CCPA references, Changes to This Policy, and Contact Us), making it unpublishable and failing the core task.
Grok 4.1 Fast Reasoning 8/10
# Cookie Policy

**Last Updated: [Insert Date]**

## Introduction

Welcome to BrewCrate.com (the "Website"), an e-commerce platform operated by BrewCrate GmbH, based in Germany. We provide coffee subscription boxes and ship across the European Union (EU) and United Kingdom (UK). This Cookie Policy explains how we use cookies and similar tracking technologies on our Website to enhance user experience, facilitate transactions, and comply with applicable laws, including the General Data Protection Regulation (GDPR) and the ePrivacy Directive.

By using our Website, you consent to the use of cookies as described herein, subject to your rights to manage preferences. We process personal data in cookies in accordance with our [Privacy Policy](link-to-privacy-policy), ensuring transparency and lawful basis under GDPR Article 6.

## What Are Cookies?

Cookies are small text files stored on your device (e.g., computer, tablet, or smartphone) by websites you visit. They enable functionality, remember preferences, and collect usage data. Similar technologies include pixels, beacons, and local storage.

We use first-party cookies (set by BrewCrate.com) and third-party cookies (set by partners). Cookies may be session-based (deleted when you close your browser) or persistent (stored longer). This policy details their purposes, durations, and providers.

## Types of Cookies We Use

We classify cookies by purpose, as recommended by EU guidance. You can accept or reject non-essential cookies via our cookie banner.

### Strictly Necessary Cookies

These are essential for the Website's core functionality and cannot be disabled without impairing use. They ensure secure navigation, maintain shopping carts, and process payments.

| Cookie Name | Provider | Purpose | Duration |
|-------------|----------|---------|----------|
| session_id | BrewCrate.com | Maintains user session | Session |
| cart_token | BrewCrate.com | Stores shopping cart contents | 30 days |
| stripe_session | Stripe | Facilitates secure checkout | Session |

### Performance Cookies

These collect anonymized data on Website usage to improve performance. They do not identify individuals.

| Cookie Name | Provider | Purpose | Duration |
|-------------|----------|---------|----------|
| _ga, _gid | Google Analytics | Analyzes visitor traffic and behavior | 2 years / 24 hours |

### Functional Cookies

These enable enhanced features like newsletter subscriptions.

| Cookie Name | Provider | Purpose | Duration |
|-------------|----------|---------|----------|
| mc_state | Mailchimp | Manages newsletter preferences | 2 years |

### Targeting/Advertising Cookies

These track browsing to deliver personalized ads across sites.

| Cookie Name | Provider | Purpose | Duration |
|-------------|----------|---------|----------|
| _fbp, _fbc | Meta Pixel | Tracks conversions and retargets ads | 90 days / Session |

## Third-Party Cookies

We integrate trusted third-party services, which set their own cookies:

- **Google Analytics**: Measures Website performance (Google Ireland Limited, compliant with GDPR via EU Standard Contractual Clauses).
- **Meta Pixel**: Supports advertising (Meta Platforms Ireland Limited).
- **Stripe**: Processes payments (Stripe Payments Europe, Ltd.).
- **Mailchimp**: Handles email marketing (The Rocket Science Group LLC, with EU data residency options).

Third parties are contractually bound by GDPR as processors. Review their privacy policies for details: [Google](https://policies.google.com/privacy), [Meta](https://www.facebook.com/privacy/policy), [Stripe](https://stripe.com/privacy), [Mailchimp](https://mailchimp.com/legal/privacy).

Data transfers outside the EEA (e.g., to the US) use adequacy mechanisms under GDPR Chapter V.

## How to Manage or Disable Cookies

You control cookies through:

1. **Our Cookie Banner**: On first visit, accept/reject categories. Update via the cookie settings icon (usually footer).
2. **Browser Settings**: Most browsers allow cookie management:
   - Chrome: Settings > Privacy and security > Cookies.
   - Firefox: Preferences > Privacy & Security > Cookies.
   - Safari: Preferences > Privacy > Manage Website Data.
   - Edge: Settings > Cookies and site permissions.
3. **Do Not Track (DNT)**: We honor browser DNT signals where possible.
4. **Opt-Out Tools**: Use [Your Online Choices](http://www.youronlinechoices.eu/) for ads or Google Analytics opt-out browser add-on.

Disabling cookies may limit functionality, e.g., cart abandonment or checkout failure. Strictly necessary cookies remain active for site operation.

## Your Consent and Rights

Under GDPR (EU/UK GDPR post-Brexit) and ePrivacy Directive, we obtain explicit consent for non-essential cookies via granular banner options (reject-all default where required by national law). Consent is valid legal basis (GDPR Art. 6(1)(a)); legitimate interests apply for necessary cookies (Art. 6(1)(f)), balanced via LIA.

UK users: Aligned with UK GDPR and PECR.

Your rights include:
- **Withdraw Consent**: Anytime via settings; we cease non-essential processing.
- **Access/Rectify/Erase**: Contact us for cookie data.
- **Object/Restrict**: To legitimate interest processing.
- **Portability**: For personal data in cookies.

Requests are free, responded to within one month (GDPR Art. 12). For CCPA (if California residents access our site), cookies may constitute "personal information"; opt-out of "sales" via cookie rejection. No CCPA sales occur.

## Changes to This Policy

We may update this policy to reflect legal/technological changes. Significant updates trigger banner notifications. Continued use post-update implies acceptance. Check the "Last Updated" date.

## Contact Us

Questions? Email privacy@brewcrate.com. BrewCrate GmbH is the controller (address: [Insert Full Address, Germany]). For EU/UK complaints, contact your supervisory authority (e.g., Bavarian Data Protection Authority).

*Word count: 748*
Judge notes: Production-ready and impressively specific to BrewCrate's context, but the CCPA paragraph feels tacked-on and inconsistent (the prompt is Germany/EU/UK focused, and the self-contradictory "No CCPA sales occur" caveat undermines the document's authoritative tone), and "GmbH" is assumed without input confirmation.

What makes these work

  1. 01
    Name every third-party tool explicitly

    Generic prompts produce generic policies. List every analytics tool, ad network, chat widget, payment processor, and social plugin your site uses by name. The AI will pull in accurate cookie names, durations, and opt-out links for recognized services like GA4, Hotjar, or Meta Pixel, which saves you research time and makes the output more accurate.

  2. 02
    Specify your user geography upfront

    Cookie policy requirements differ significantly between GDPR (EU), UK PECR, CCPA (California), and other frameworks. Tell the AI exactly where your users are located. If you have a global audience, say so. This determines whether the policy needs explicit consent language, opt-out mechanisms, or lawful basis statements.

  3. 03
    Ask for a cookie table in the output

    Regulators and privacy-conscious users expect a structured list of cookies with name, category, purpose, duration, and provider. Explicitly request this table format in your prompt. It makes your policy scannable and demonstrates that you have actually audited what your site sets, rather than copying a template.

  4. 04
    Request the right reading level for your audience

    A developer tool can use technical language. A consumer app or nonprofit should use plain English that a non-technical visitor can understand. Specify this in your prompt. Plain-language policies reduce user confusion, lower support questions about data practices, and are increasingly expected by regulators as part of genuine transparency.

More example scenarios

#01 · Standard SaaS product with analytics and support chat
Input
Generate a cookie policy for a B2B SaaS project management tool called Taskline. We use Google Analytics 4 for usage tracking, Intercom for in-app chat and support, Stripe for payment processing, and our own session authentication cookie. Users are primarily in the US and EU. We have a cookie consent banner.
Expected output
A structured policy covering four cookie categories: strictly necessary (session auth), functional (Intercom chat), analytics (GA4 with anonymized IP), and payment processing (Stripe). Each section names the specific cookie, its purpose, duration, and opt-out method. GDPR lawful basis listed as legitimate interest for analytics and consent for marketing. Includes a section on how to manage preferences via the consent banner.
#02 · E-commerce store with ad retargeting
Input
Write a cookie policy for an online clothing store called Woven & Co. We use Shopify as our platform, Meta Pixel for retargeting ads, Google Ads conversion tracking, Klaviyo for email marketing, and Hotjar for session recordings. We ship to the UK, EU, Australia, and the US.
Expected output
Policy organized by cookie type: essential (Shopify cart and checkout), marketing (Meta Pixel, Google Ads), analytics (Hotjar session recordings with IP masking note), and email personalization (Klaviyo). Includes a table listing each cookie name, provider, purpose, and expiry. Notes that UK and EU users can withdraw consent at any time via the site's cookie preference center. References GDPR Article 6 and UK PECR.
#03 · Personal blog monetized with display ads
Input
I run a food blog called Salt & Simmer. I use Google AdSense for ads, Google Analytics for traffic stats, and Pinterest Save buttons. I have readers from across Europe and North America. I do not collect any user accounts or payments.
Expected output
Concise two-page policy noting that the site uses advertising cookies via AdSense (which may personalize ads based on browsing history), analytics cookies via GA4, and social sharing cookies from Pinterest. Explains that EU visitors will see a consent prompt before advertising cookies load. Provides direct links to Google's ad settings and Pinterest's cookie policy. Confirms no account data or payment data is collected.
#04 · Mobile app with a marketing website
Input
Generate a cookie policy for the marketing website of a fitness app called PaceUp. The website uses Segment for analytics, Hotjar heatmaps, and a HubSpot chat widget. The actual app is mobile only and does not use browser cookies. Visitors are global but we specifically want to address GDPR compliance.
Expected output
Policy that clearly scopes coverage to the marketing website only, explicitly stating the mobile app operates under a separate privacy policy. Covers Segment (analytics and event tracking), Hotjar (behavioral analytics, with note that recordings are anonymized), and HubSpot (functional chat cookies). Identifies GDPR consent as the lawful basis for non-essential cookies. Includes a cookie table with name, category, duration, and provider for each.
#05 · Nonprofit organization with a donation platform
Input
Create a cookie policy for a nonprofit animal rescue called Paws Forward. We use WordPress with a Stripe donation plugin, Mailchimp signup forms, Google Analytics, and embedded YouTube videos. We want plain, accessible language that non-technical donors can understand. US-based but some EU donors.
Expected output
Plain-language policy with no legal jargon. Sections titled 'What are cookies and why do we use them,' 'Cookies that make donations work' (Stripe), 'Cookies that help us understand our visitors' (GA4), 'Email signup cookies' (Mailchimp), and 'Video cookies' (YouTube, which only activate when a video is played). Notes that EU visitors can decline non-essential cookies. Includes a simple table and a contact email for cookie questions.

Common mistakes to avoid

  • Using a policy that lists tools you do not actually use

    Copying a generic template or using a prompt that invents plausible-sounding cookies can leave you with a policy that describes tools your site does not run. This creates a legal mismatch: your policy says you use certain cookies and your site does not, or worse, your site uses cookies your policy does not mention. Always cross-reference the output against your actual tag manager or browser developer tools.

  • Forgetting to update the policy when tools change

    Adding a new analytics tool, switching from Universal Analytics to GA4, or installing a new live chat widget all change your cookie footprint. A policy generated six months ago may no longer be accurate. Set a reminder to regenerate or review your cookie policy any time you add or remove third-party scripts.

  • Publishing without adding your actual company details

    AI-generated policies include placeholders for company name, registered address, contact email, and effective date. Publishing a policy with placeholder text like [YOUR COMPANY NAME] is both legally insufficient and visibly unprofessional. Before publishing, fill in every placeholder and set a realistic effective date.

  • Treating the generated policy as legal advice

    An AI tool produces a well-structured starting document, not a certified legal opinion. If your site operates in a highly regulated industry, serves vulnerable populations, or processes significant volumes of personal data, have a privacy lawyer review the output before publishing. The cost of a one-hour legal review is far lower than the cost of a regulatory fine.

  • Not linking the cookie policy to your consent banner

    Under GDPR and similar laws, your cookie consent banner must link to your full cookie policy so users can make an informed choice. Generating a great policy but failing to connect it to your consent management platform means users consent without meaningful information, which undermines the legal validity of that consent.

Related queries

Frequently asked questions

Is an AI-generated cookie policy legally valid?

An AI-generated cookie policy can be legally valid if it accurately reflects your site's actual cookie practices, names the correct tools and purposes, and meets the disclosure requirements of the regulations that apply to your users. It is not automatically certified as compliant. For high-stakes situations, treat the AI output as a well-researched draft and have a lawyer confirm it meets your specific obligations.

What is the difference between a cookie policy and a privacy policy?

A privacy policy covers all personal data your organization collects, including names, emails, payment details, and behavioral data across any channel. A cookie policy is a focused document that specifically addresses cookies and similar tracking technologies on your website. Many sites combine them into one document, but GDPR-focused regulators generally expect cookie-specific disclosures to be easily accessible, either as a standalone page or a clearly labeled section.

Do I need a cookie policy if I only use Google Analytics?

Yes. Google Analytics sets cookies that collect data about user behavior, device type, and approximate location. Under GDPR, that constitutes personal data processing that requires disclosure and, in most cases, prior user consent. Even a single analytics tool is enough to trigger the requirement for a cookie policy and a consent mechanism for EU visitors.

How often should I update my cookie policy?

Update your cookie policy any time your cookie footprint changes: when you add or remove third-party tools, when a provider changes their cookie behavior, or when new regulations come into effect in regions where you have users. A practical minimum is to review it quarterly and run a full cookie audit annually using a tool like Cookiebot or OneTrust's scanner.

Can I use a free cookie policy generator or do I need to pay?

Free generators, including AI prompts like the one on this page, can produce accurate and usable cookie policies for most standard websites. Paid tools typically add value through automated cookie scanning, real-time policy updates when your cookies change, and built-in consent management platforms. If you have a small site with a fixed set of tools, a well-crafted AI prompt is sufficient. If you need ongoing compliance monitoring, a paid platform is worth considering.

What should a cookie policy include to satisfy GDPR?

Under GDPR and the ePrivacy Directive, a compliant cookie policy should include: a description of what cookies are, a list of the specific cookies your site uses with their names and purposes, the categories of cookies (necessary, functional, analytics, marketing), the duration each cookie persists, the third parties who set or access cookies, the legal basis for processing, and clear instructions for how users can withdraw consent or manage their preferences.